sooyoun Jeong's profile

Jeong sooyoun portfolio

To follow the identity of this company, the goal of this brochure is a neat design. The background of it is white, and the brocure uses a sky blue colour for point and designing instead of putting a lot elements in the brochure. This design also focuses on using white spaces and flows to make people can feel clam, clean and neat in the brochure.

This manifesto shows my past, present and future through my spirit. Through this book, I tried to make readers know my values, beliefs and what I think of in my life and as a designer clearly. Because it is a concept of telling my story, all illustrations are drwaing to give a soft feelings rather than a formal feelings.

This is a redesign of indigo’s airline company. In the symbol of logo, I use an image of airplane that looked like it is flying. To get rid of boredom, I also added design elements such as gradation and circles around the airplane that can support the symbol of this airplane. As the name of “indigo”, the logo’s primary colour  has a particular relationship with company’s name.

I tried to show my pesonality cleary in this personal logo. Gradient is used instead of solid colours to show active personality. I used my favorite purple series colour, it includes the meaning of passion, advanture and creativity. The symbol of the logo is inspired by the way the water spreads, which means that I hope to be a person who can spread good influence on people.

This is a redesign of original liptone package. I tried to give the atmosphere of black tea more than the existing package. Instead of a picture that gives a hard feeling, use an illustrations to give a soft feeling. To give diversity, different colorus and illustrations for different flavors of tea are used.

This logo has improved the weakness of original logo design. By slimming down the logo’s stroke, it is designed to look more sophisticated than original logo. It still has design element like leaves not to look boring to consumers.

This design is a classic style. So, to give a vintage feeling, the colour of background is beige. About cherries’ illustration, they are  a hand- drawing and also helps the design to look vintage. This illustration can show
a company’s mission to convey the goodness of the freshest agriculture to satisfy consumers’ taste.
This design is a modern style and focused on making playful feeling. It uses a pink background and overall colours are red - pink to match the colour of the cherry. By placing the cherries as if they were bouncing,
 it can give feel the pleasure of nature’s fruits.
I redesigned CD set of the Jean Renior’s movies. By finding and setting overall keyword “ Retro, Theather, Performance, Love, Stage “ , I redesigned CD covers with these keyworkds . Also, I designed the typography of movie names to show their own charateristics and to help viewers easily recognize the characteristics of a movie.

Jeong sooyoun portfolio
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Jeong sooyoun portfolio

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